Logo for a children’s shop

Second baby is a marketplace that sells second hand items for babies and children and they guarantee that all their products are checked and meet a standard of quality.

With just the use of text, this logo uses a font that evokes feelings of youth especially as the O has been changed into the shape of a baby’s head. The colour orange symbolises strength and youth, but with a soft, pastel tone, which is perfect for the target audience of the company.

Logotype | Children |