The choice of colour or colour scheme is one of the most important decisions when creating a logotype or any product related to graphic design. Here in the Factoryfy academy, we explain the pros and cons of each colour so that the colour scheme chosen reflects the company that is behind the corporate image.

Positive Values: Passion, warmth, love, impulse, power, sex, excitement.
Negative Values: Danger, blood, aggression, violence.

Positive Values: Warmth, optimism, summer, friendship, energy, modernism.
Negative Values: Garishness, frivolity.

Positive Values: Happiness, fun, summer, youth, surprise.
Negative Values: Cowardice, danger, betrayal.

Positive Values: Money, organic, nature, freshness, trust, tranquility, health.
Negative Values: Monotony.

Positive Values: Freedom, cold, intelligence, confidence, medicine, progression, serenity.
Negative Values: Distance, melancholy, isolation, loneliness.

Positive Values: Elegance, mystery, sensuality, style, victory, tranquility.
Negative Values: Corruption, gloom, melancholy, loneliness.

Positive Values: Masculinity, autumn, earth, warmth, romance, rustic, deliciousness.
Negative Values: Ancient, sad.

Positive Values: Femininity, softness, romantic, intimacy, sweetness, delicate, fragile.
Negative Values: Silence, loneliness, too sweet.

Positive Values: Elegance, technology, style, tranquility, modernism, nature, efficiency.
Negative Values: Old age, boredom, depression, sadness.

Positive Values: Elegance, seriousness, potence, sophistication, classical, modernism, prestige.
Negative Values: Death, evil, oppression, threat.