If you had to choose between SEO and ADWORDS, what would you do?

As with all difficult questions, the answer is “it depends”. At factoryfy we recommend the use of ADWORDS if you are starting a new company or you have just put your products on the internet.

After having dealt with around 1,000 clients or more, we can say that the use of SEO can be very effective for entrepreneurs that have little online experience. We always try to guide our clients according to the realities listed below:

• SEO is very slow

If our aim is to immediately be close to the top of a search, SEO won’t do this for you. Google has to “get to know” us and we can get frustrated if there aren’t lots of visits to our site.  ADWORDS is immediate and we only pay when a potential clients enters into our website. ADWORDS is also great to verify the business model and try out the website. By having lots of quality traffic through the website or online shop, we can gain valuable information as to how our clients behave.

• SEO takes lots of time

Prepare yourself for a long wait. Make a cup of tea (or two) and relax on the sofa.

When we talk about SEO, we’re referring to Google. In Spain it’s where more than 90% of searches are made. The algorithm depends on many different things and can change daily. The links, locality, social influence, and reputation are all key factors that have an effect. Controlling all this aspects is very thorough work and it is sometimes necessary to consistently check, control and check again…

• SEO needs lots of technical knowledge

In connection to the points made above, vocabulary such as page rank, metatagging, back links, keywords, density, alt, etc… are all necessary to understand this new world that has its own rules and jargon. Are you ready to learn another language?

• SEO, who said it was free?

This is one of those urban legends that manages to reach entrepreneurs who are “jumping on the internet bandwagon” without much knowledge. SEO costs money because it takes a lot of time and needs lots of technical knowledge from a person or professional.

• Externalising SEO is a lottery

One option for minimising the negative aspects of SEO is to employ a true SEO professional to achieve a solid result. Unfortunately, this market has been polarised into expensive companies that create long term results and cheap companies that set “traps” and who are then caught and punished by Google.

Start with ADWORDS, test your business model, get to know your client and from here create a powerful online strategy where SEO takes the leading role.