Logo for an online watch outlet

Outletime was looking to create a brand for their online shop that sells watches at outlet prices.

On this premise, we managed to create a logo with very clear characteristics. On the one hand, it is a modest, elegant logo; on the other, its striking colour transmits the idea of an outlet and promotions. Last but not least, the isotype is easily recognisable and has the possibility of being used by itself.

Factoryfy put the wheels in motion, starting with the sans-serif font, which perfectly combines yellow and black to create a contrast in elegancy and striking offers. Lastly we took advantage of the existing letter O to create the image of a wristwatch. This isotype can be used alongside the text, or it can stand alone.

A brand that is 100% versatile and functional.

Logotype