Logo design for a footwear company

Within the sports and footwear sector, we can find Zapatillas Minimalistas, a company dedicated to selling shoes with the motto “less is more”. They wanted a design that characterised exercise as well as representing simplicity and nature. To achieve this, factoryfy put together these concepts, used a sans-serif typeface and played around with the letters to find the key to representing the minimalist philosophy of the company. This is another example of how simple is effective.

Logotype | Sport |