Logo design for an audiovisual producer in Barcelona

Mad House is an audiovisual producer that is based in Barcelona and is dedicated to the production of work by clients and publicity agencies. They came to factoryfy for the development of a logo that would transmit values such as design, modernity, creativity and sincerity. Mad House was looking to identify itself with a fresh image that expresses “genius at work”. In order to achieve this, the design team used a black, thick and forceful font that radiates the sincerity and efficiency found when they take on projects. To develop the isotype, we played around with the letter “o”, using colour displacements of red and blue to simulate a 3D glasses effect. This image provides a reference for audiovisual production and contributes to the cool, crazy character that Mad House asked us for.

Logotype |