Logo design for an artisan food shop

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Food, Logotype


Esencia de Pueblo is an online artisan food shop, who was looking for an modern, elegant logo with lots of personality, to represent the concept of their shop. Their products are directed at individuals who are interested in artisan food, the rural environment and healthy products.

They also wanted their logo to include an isotype that could represent Esencia de Pueblo’s values and that was also sufficiently elegant, modern and memorable for the general public.

We created an up to date brand with a typeface with lots of personality and an original isotype. The image symbolises a tulip that has the silhouette of a heart inside. It represents something rural, artisanal and healthy.

This logotype can be applied to many different formats and it can be easily used with or without the surrounding circle.


Food | Logotype |

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